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Press
Release
For IMMEDIATE RELEASE
ChristmAcoustic
Signature Series CDs:
A Corporate Gift That Generates "Thank You's"
Memorable performances by Master Guitarist Scott
Whitney create a long-lasting, customized gift for customers and
clients.
LOS GATOS, Calif., September 24, 2002 -- In 2000, Whitney Communications,
Inc. sold, via word of mouth, and in just 28 days, 600 copies of
Scott Whitney’s masterful ChristmAcoustic, a jazzy/latiny
solo acoustic guitar performance of nine Christmas song classics.
In 2001, the company introduced the ChristmAcoustic Customization
Package, which personalizes the labeling of these memorable
guitar performances as corporate gifts, and quickly sold over 5,300
copies to companies seeking a long-lasting, positive memento for
customers, associates and other business contacts. For 2002, the
company has created new, more sophisticated packaging, introduced
a new CD, ChristmAcoustic II (with gorgeous renditions
of 11 new holiday song classics), and is quickly setting new records
during its first week of introduction in September.
"In 2001, we wanted to create a corporate gift that reflected
the high quality of service our customers provide to their customers,"
says Master Guitarist Whitney, who owns Whitney Communications.
"It’s clear we succeeded. We received countless emails
and phone calls from customers, many telling us that, for the first
time, they actually received thank-you’s from their own customers
for sending out the ChristmAcoustic CDs as gifts. This year, we've
improved the packaging and increased the customization area. We’re
seeing both existing and new customers welcome these additions with
enthusiasm."
Fees to customize ChristmAcoustic Signature Series CDs
range from $4.00 to 7.56 per disk, depending on quantity. Ordering
is available online at www.ChristmAcoustic.com.
Companies may include their or a customer’s logo, a photo,
a personal greeting, and any contact or other information desired.
Additionally, to further differentiate the gift, and as a show of
appreciation, Mr. Whitney hand-signs each CD. The company's clientele
base consists of Fortune 500 companies, major real estate and brokerage
firms, and many other businesses interested in providing a corporate
holiday gift to their clients that differentiates themselves from
the competition and creates an indelible association with quality
in the minds of their customers.
Also new in 2002, the ChristmAcoustic CDs are being made
available through standard retail channels. Marketed as seasonal
gifts, these memorable guitar performances are sure to create a
lasting impression with both “brick and mortar” and
Internet customers.
Whitney Communications will introduce both ChristmAcoustic and
ChrismAcoustic II to retail channels at the Holiday Bonus Show,
October 5-7, 2002 in San Francisco, CA.
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For Additional Information, Please Contact:
Scott Whitney
Whitney Communications, Inc.
http://www.whitcom.com | swhitney@whitcom.com
http://www.ChristmAcoustic.com
| swhitney@christmacoustic.com
408.377.9451
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